You’ll never have another company who have your back like these folks. They spotted an error in my work and worked extra hard to make things right. Come on, thats above and beyond!!
Garrett Brady
Inverve
49min 1s
PRO
The Ultimate Album Workflow with Ian and Milly
Join Ian from Light Blue Software and Milly from Folio as they dive deep into the ultimate album sales workflow for wedding photographers. In this video, you’ll learn how to make album sales a natural and rewarding part of your photography business. They will share insights into effective techniques, from educating clients about the power of print to integrating album offers seamlessly throughout the client journey. Plus, you’ll discover helpful resources to streamline your process, turning album sales into a profitable, enjoyable part of your Light Blue workflow.
You Will Learn:
- Why educating clients on the value of printed images is key to boosting album sales.
- Effective touchpoints throughout the client journey to promote albums without feeling pushy.
- How to change your mindset around selling to feel comfortable offering albums.
- Insights into successful sales strategies, such as offering incentives before the wedding.
- The importance of showing tangible examples to clients and how physical products can influence buying decisions.
- Ways to utilise tools like Light Blue’s CRM to smooth the process, from sending nurturing emails to tracking client interest.
- Real examples of wedding photographers who successfully sell albums to most of their clients.
PDF Details
The accompanying PDF, “The Ultimate Album Workflow – A Guide,” provides additional resources to help integrate album sales naturally into your Light Blue workflow. This guide includes:
- Ready-to-use email templates for different stages of the client journey.
- A campaign calendar for promoting albums throughout the year, including special sales opportunities like Christmas.
- Suggested questionnaire fields to understand your client’s needs better.
- A custom CRM dashboard template, which can be integrated into your Light Blue account to manage album sales efficiently.
More Video Resources
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Find yourself here with a question?
As a professional photographer, you know that every wedding you capture is a unique work of art. Just like selecting the right lens or finding the perfect lighting, choosing the ideal album manufacturer is a crucial decision that can make or break your client’s experience.
At Folio Albums, we’re not just about crafting stunning albums; we’re also about building meaningful relationships with professional photographers. We want to be your trusted partner on this incredible adventure.
No matter what queries are on your mind, we’re ready to have a conversation. Click the “Schedule a Call” button below, and let’s arrange a time to discuss how we can complement your photography with our exceptional albums. Whether you’re just starting out or you’re a seasoned pro, we’re here to support you and your business.
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Feedback we love to share
I have met the Folio Albums team in Atlanta at Imaging USA. They had a tiny booth but I loved their products right away. Some of the other suppliers had way too many options to my taste and I found it overwhelming. Folio have 2 great albums and that’s what I wanted. Also they could manage the French accents on the letters when doing the cover personalization. Also, they have great customer service and always send me tea when I order :)
Samuel Tessier
Samuel Tessier Photographe
I’ve worked with Folio for years and have always had exceptional service. They’ve not once made an error (had have picked up on my own errors!) and are always available at the end of the phone). Oh, and their products are incredible. Thanks Becky and team!
Sarah Legge
Sarah Legge Photography