I moved all my album sales to Folio. I now only offer them as their albums are just simply the best. Incredible customer service and quality. I’ve tried others and no one else compares.
Lucy Greenhill
Lucy G Photography
49min 1s
PRO
The Ultimate Album Workflow with Ian and Milly
Join Ian from Light Blue Software and Milly from Folio as they dive deep into the ultimate album sales workflow for wedding photographers. In this video, you’ll learn how to make album sales a natural and rewarding part of your photography business. They will share insights into effective techniques, from educating clients about the power of print to integrating album offers seamlessly throughout the client journey. Plus, you’ll discover helpful resources to streamline your process, turning album sales into a profitable, enjoyable part of your Light Blue workflow.
You Will Learn:
- Why educating clients on the value of printed images is key to boosting album sales.
- Effective touchpoints throughout the client journey to promote albums without feeling pushy.
- How to change your mindset around selling to feel comfortable offering albums.
- Insights into successful sales strategies, such as offering incentives before the wedding.
- The importance of showing tangible examples to clients and how physical products can influence buying decisions.
- Ways to utilise tools like Light Blue’s CRM to smooth the process, from sending nurturing emails to tracking client interest.
- Real examples of wedding photographers who successfully sell albums to most of their clients.
PDF Details
The accompanying PDF, “The Ultimate Album Workflow – A Guide,” provides additional resources to help integrate album sales naturally into your Light Blue workflow. This guide includes:
- Ready-to-use email templates for different stages of the client journey.
- A campaign calendar for promoting albums throughout the year, including special sales opportunities like Christmas.
- Suggested questionnaire fields to understand your client’s needs better.
- A custom CRM dashboard template, which can be integrated into your Light Blue account to manage album sales efficiently.
More Video Resources
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Find yourself here with a question?
As a professional photographer, you know that every wedding you capture is a unique work of art. Just like selecting the right lens or finding the perfect lighting, choosing the ideal album manufacturer is a crucial decision that can make or break your client’s experience.
At Folio Albums, we’re not just about crafting stunning albums; we’re also about building meaningful relationships with professional photographers. We want to be your trusted partner on this incredible adventure.
No matter what queries are on your mind, we’re ready to have a conversation. Click the “Schedule a Call” button below, and let’s arrange a time to discuss how we can complement your photography with our exceptional albums. Whether you’re just starting out or you’re a seasoned pro, we’re here to support you and your business.
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Feedback we love to share
I had been considering albums for along time and had followed Folio on Instagram for quite sometime and was always drawn in by the class and beauty of not only their albums but their prints too.
So I bit the bullet and decided to place an order for a sample album. I could not be happier with how it went. For buttons I forgot to click or just things I wanted to add on, Folio were incredible. I spoke with both Becky and Julie, mostly Becky who was incredibly patient and helpful with my many confusions. Starting into albums is quite daunting and I really appreciate how they bend over backwards to help.
Thank you and I look forward to getting my albums from you in the future!
Victoria Maher
Vicki Maher Photography
Fantastic customer service and attention to detail. The Albums, Portfolios and Materials used are so high quality and eco friendly. In my eyes this is the best company for wonderful products for my wedding clients.
Beatrix Fuhrmann
Beatrix Fuhrmann Photography