Fine art albums and print products for professional photographers

49min 1s
PRO

The Ultimate Album Workflow with Ian and Milly

Join Ian from Light Blue Software and Milly from Folio as they dive deep into the ultimate album sales workflow for wedding photographers. In this video, you’ll learn how to make album sales a natural and rewarding part of your photography business. They will share insights into effective techniques, from educating clients about the power of print to integrating album offers seamlessly throughout the client journey. Plus, you’ll discover helpful resources to streamline your process, turning album sales into a profitable, enjoyable part of your Light Blue workflow.

You Will Learn:

  • Why educating clients on the value of printed images is key to boosting album sales.
  • Effective touchpoints throughout the client journey to promote albums without feeling pushy.
  • How to change your mindset around selling to feel comfortable offering albums.
  • Insights into successful sales strategies, such as offering incentives before the wedding.
  • The importance of showing tangible examples to clients and how physical products can influence buying decisions.
  • Ways to utilise tools like Light Blue’s CRM to smooth the process, from sending nurturing emails to tracking client interest.
  • Real examples of wedding photographers who successfully sell albums to most of their clients.

PDF Details

The accompanying PDF, “The Ultimate Album Workflow – A Guide,” provides additional resources to help integrate album sales naturally into your Light Blue workflow. This guide includes:

  • Ready-to-use email templates for different stages of the client journey.
  • A campaign calendar for promoting albums throughout the year, including special sales opportunities like Christmas.
  • Suggested questionnaire fields to understand your client’s needs better.
  • A custom CRM dashboard template, which can be integrated into your Light Blue account to manage album sales efficiently.

We're here to help

Find yourself here with a question?

As a professional photographer, you know that every wedding you capture is a unique work of art. Just like selecting the right lens or finding the perfect lighting, choosing the ideal album manufacturer is a crucial decision that can make or break your client’s experience.

At Folio Albums, we’re not just about crafting stunning albums; we’re also about building meaningful relationships with professional photographers. We want to be your trusted partner on this incredible adventure.

No matter what queries are on your mind, we’re ready to have a conversation. Click the “Schedule a Call” button below, and let’s arrange a time to discuss how we can complement your photography with our exceptional albums. Whether you’re just starting out or you’re a seasoned pro, we’re here to support you and your business.

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Feedback we love to share

Roxy Wallis

I really cannot stress how impeccable the service from Folio albums has been after my first order. The communication was flawless, the albums exceeded expectation and are truly stunning, the packaging is excellent and eco friendly and the little thoughtful details like the handwritten card are proof that this is company who really cares.

I’m beyond geekishly excited when showing them to clients and I guess that says everything it needs to! The paper feels exceptional, the attention to detail is spot on and I’m so proud to offer clients these now.

The only problem is I now want to order a wedding album for our wedding…

Roxy Wallis

Captured by Roxy

Lottie Topping

Folio Albums are the very best. They recently helped me with a large, bespoke print order, with a very short turn around time. I was feeling stressed at the thought, but upon contacting the team directly, they made things so easy. They gave me clear and concise directions to prepare my images ready for print. They offered advice on the paper choice and print finishes. I was updated throughout the whole process, the communication was exceptional. The prints arrived comfortably before my deadline and they are absolutely beautiful. The colours and the tone are more lovely than I thought possible. I will recommend them to everyone. Thank you Harry + Team.

Lottie Topping

Lottie Topping

Sarah Legge

I’ve worked with Folio for years and have always had exceptional service. They’ve not once made an error (had have picked up on my own errors!) and are always available at the end of the phone). Oh, and their products are incredible. Thanks Becky and team!

Sarah Legge

Sarah Legge Photography