Fine art albums and print products for professional photographers

17min 12s
PRO

Campaign Marketing Masterclass

In this Campaign Marketing Masterclass recorded in October 2023, the focus is on launching a 10% client album discount campaign. The guide includes marketing and sales tools to boost end-of-year sales, especially for wedding photographers. Albums drive additional revenue, provide a finishing touch to services, and offer long-lasting quality. Pricing and positioning strategies are crucial for success, with markups ranging from 1.5 to four times the cost based on various factors. Whether aiming to showcase work or maximise profits, the ultimate goal is to create stunning albums that captivate clients and elevate business success.

You will learn

  • How to create a client album discount campaign using our ultimate album campaign guide.
  • Discover the marketing and sales tools provided in the guide to boost your album sales.
  • Get top tips for building your own album campaign strategy.
  • Understand how to develop an effective marketing strategy for your photography business.
  • Explore key social media tips that can help increase engagement and consistency.
  • Learn the importance of consistency in your social media efforts.
  • Access ready-made Instagram templates for discount and time-sensitive offers.
  • Find out how to use the downloadable guide to support your campaign success.

We're here to help

Find yourself here with a question?

As a professional photographer, you know that every wedding you capture is a unique work of art. Just like selecting the right lens or finding the perfect lighting, choosing the ideal album manufacturer is a crucial decision that can make or break your client’s experience.

At Folio Albums, we’re not just about crafting stunning albums; we’re also about building meaningful relationships with professional photographers. We want to be your trusted partner on this incredible adventure.

No matter what queries are on your mind, we’re ready to have a conversation. Click the “Schedule a Call” button below, and let’s arrange a time to discuss how we can complement your photography with our exceptional albums. Whether you’re just starting out or you’re a seasoned pro, we’re here to support you and your business.

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A black and white photo showing one of the Folio Albums team helping a photographer via a Zoom call.

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Feedback we love to share

Paul Joseph

There is only one place that we order our albums from for our business and that is Folio. The products they produce are superb and the quality is amazing.

The staff are great and if you ever have any problems they answer immediately.

Thank you Stewart and the team!

Paul Clapperton

Paul Joseph Photography

Beatrix Fuhrmann

Fantastic customer service and attention to detail. The Albums, Portfolios and Materials used are so high quality and eco friendly. In my eyes this is the best company for wonderful products for my wedding clients.

Beatrix Fuhrmann

Beatrix Fuhrmann Photography

Sasha Lee Cornish

An incredibly professional and passionate company, who pay attention to the finest details when crafting their Storybooks. My couples are always so happy with their wedding books.

Sasha Lee Cornish

Sasha Lee Photography