Mini Copy Masterclass

Milly from Folio Albums reveals how to run a Mini Copy campaign that can significantly increase album sales. Mini copies offer an effortless way for photographers to generate passive income, making them a highly lucrative yet underutilised opportunity. By showcasing the benefits—such as high quality and a simple, hassle-free ordering process—photographers can easily boost their revenue. This campaign not only empowers participants to grow their businesses but also inspires others to unlock this hidden profit stream.

Please note: Although this video from our archive contains references to an old website and dates, the principles are relevant today and have proven effective. You will also find a touchpoint example pdf as a download to this video.

You will learn

How to run a successful Mini Copy campaign to boost passive income through album sales.
Why mini copies are a “pyjama profit” opportunity—easy revenue without extra effort.
Practical strategies to highlight the benefits of mini copies to clients, elevating their perceived value.
Proven sales techniques for offering mini copies at key touchpoints throughout your workflow.
Effective methods to present mini copies as high-quality, easy-to-order products without feeling salesy.
How to incorporate mini copies into packages and create incentives for increased uptake.
Tips on leveraging seasonal campaigns, like Christmas, to maximise sales.
The importance of focusing on the benefits rather than just features when presenting products.
How to create a sales workflow that feels natural, emphasising when and how to bring up mini copies.
Guidance on setting sales goals, identifying client touchpoints (includes a downloadable guide), and crafting effective campaigns to elevate your sales process.

We're here to help

Find yourself here with a question?

As a professional photographer, you know that every wedding you capture is a unique work of art. Just like selecting the right lens or finding the perfect lighting, choosing the ideal album manufacturer is a crucial decision that can make or break your client’s experience.

At Folio Albums, we’re not just about crafting stunning albums; we’re also about building meaningful relationships with professional photographers. We want to be your trusted partner on this incredible adventure.

No matter what queries are on your mind, we’re ready to have a conversation. Click the “Schedule a Call” button below, and let’s arrange a time to discuss how we can complement your photography with our exceptional albums. Whether you’re just starting out or you’re a seasoned pro, we’re here to support you and your business.

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Feedback we love to share

I use Folio for all my albums and they’ve never let me down! They’re high quality and I know I can trust them. I’m also dying to do a factory tour because I just know it’ll be wonderful to see it all in action! The team are fab on the chat help and I feel like I actually know them, which you can’t say for many bigger companies.

Anna Pumer

Anna Pumer Photography

I just love Folio Albums, their quality is excellent. What is really impressive is how they check your spreads before they print them. There have been a couple of instances that I have missed the smallest of errors in the detail. The guys emailed me to highlight these self made faults that could’ve otherwise ruined a beautiful album.
Love this service. 10/10

David Gillan

David J Gillan Photography

I’ve worked with Folio for years and have always had exceptional service. They’ve not once made an error (had have picked up on my own errors!) and are always available at the end of the phone). Oh, and their products are incredible. Thanks Becky and team!

Sarah Legge

Sarah Legge Photography