Mini Copy Masterclass

Milly from Folio Albums reveals how to run a Mini Copy campaign that can significantly increase album sales. Mini copies offer an effortless way for photographers to generate passive income, making them a highly lucrative yet underutilised opportunity. By showcasing the benefits—such as high quality and a simple, hassle-free ordering process—photographers can easily boost their revenue. This campaign not only empowers participants to grow their businesses but also inspires others to unlock this hidden profit stream.

Please note: Although this video from our archive contains references to an old website and dates, the principles are relevant today and have proven effective. You will also find a touchpoint example pdf as a download to this video.

You will learn

How to run a successful Mini Copy campaign to boost passive income through album sales.
Why mini copies are a “pyjama profit” opportunity—easy revenue without extra effort.
Practical strategies to highlight the benefits of mini copies to clients, elevating their perceived value.
Proven sales techniques for offering mini copies at key touchpoints throughout your workflow.
Effective methods to present mini copies as high-quality, easy-to-order products without feeling salesy.
How to incorporate mini copies into packages and create incentives for increased uptake.
Tips on leveraging seasonal campaigns, like Christmas, to maximise sales.
The importance of focusing on the benefits rather than just features when presenting products.
How to create a sales workflow that feels natural, emphasising when and how to bring up mini copies.
Guidance on setting sales goals, identifying client touchpoints (includes a downloadable guide), and crafting effective campaigns to elevate your sales process.

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Find yourself here with a question?

As a professional photographer, you know that every wedding you capture is a unique work of art. Just like selecting the right lens or finding the perfect lighting, choosing the ideal album manufacturer is a crucial decision that can make or break your client’s experience.

At Folio Albums, we’re not just about crafting stunning albums; we’re also about building meaningful relationships with professional photographers. We want to be your trusted partner on this incredible adventure.

No matter what queries are on your mind, we’re ready to have a conversation. Click the “Schedule a Call” button below, and let’s arrange a time to discuss how we can complement your photography with our exceptional albums. Whether you’re just starting out or you’re a seasoned pro, we’re here to support you and your business.

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Folio Albums are the very best. They recently helped me with a large, bespoke print order, with a very short turn around time. I was feeling stressed at the thought, but upon contacting the team directly, they made things so easy. They gave me clear and concise directions to prepare my images ready for print. They offered advice on the paper choice and print finishes. I was updated throughout the whole process, the communication was exceptional. The prints arrived comfortably before my deadline and they are absolutely beautiful. The colours and the tone are more lovely than I thought possible. I will recommend them to everyone. Thank you Harry + Team.

Lottie Topping

Hands down the best albums you will ever buy! The team at folio are amazing at helping you find the right products for your brand and clients. The quality of the albums is amazing and the attention to detail is great. Thank you Folio!

Megan Donati

Megan Donati Photography

You’ll never have another company who have your back like these folks. They spotted an error in my work and worked extra hard to make things right. Come on, thats above and beyond!!

Garrett Brady

Inverve