Mini Copy Masterclass

Milly from Folio Albums reveals how to run a Mini Copy campaign that can significantly increase album sales. Mini copies offer an effortless way for photographers to generate passive income, making them a highly lucrative yet underutilised opportunity. By showcasing the benefits—such as high quality and a simple, hassle-free ordering process—photographers can easily boost their revenue. This campaign not only empowers participants to grow their businesses but also inspires others to unlock this hidden profit stream.

Please note: Although this video from our archive contains references to an old website and dates, the principles are relevant today and have proven effective. You will also find a touchpoint example pdf as a download to this video.

You will learn

How to run a successful Mini Copy campaign to boost passive income through album sales.
Why mini copies are a “pyjama profit” opportunity—easy revenue without extra effort.
Practical strategies to highlight the benefits of mini copies to clients, elevating their perceived value.
Proven sales techniques for offering mini copies at key touchpoints throughout your workflow.
Effective methods to present mini copies as high-quality, easy-to-order products without feeling salesy.
How to incorporate mini copies into packages and create incentives for increased uptake.
Tips on leveraging seasonal campaigns, like Christmas, to maximise sales.
The importance of focusing on the benefits rather than just features when presenting products.
How to create a sales workflow that feels natural, emphasising when and how to bring up mini copies.
Guidance on setting sales goals, identifying client touchpoints (includes a downloadable guide), and crafting effective campaigns to elevate your sales process.

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Find yourself here with a question?

As a professional photographer, you know that every wedding you capture is a unique work of art. Just like selecting the right lens or finding the perfect lighting, choosing the ideal album manufacturer is a crucial decision that can make or break your client’s experience.

At Folio Albums, we’re not just about crafting stunning albums; we’re also about building meaningful relationships with professional photographers. We want to be your trusted partner on this incredible adventure.

No matter what queries are on your mind, we’re ready to have a conversation. Click the “Schedule a Call” button below, and let’s arrange a time to discuss how we can complement your photography with our exceptional albums. Whether you’re just starting out or you’re a seasoned pro, we’re here to support you and your business.

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Feedback we love to share

The staff and service at Folio have been fantastic since I started to use them for album printing in early 2024. They were on hand extremely quickly to help me through the design and creation of my first studio albums, I couldn’t be happier with the standard of printing and quality of the product. I definitely recommend to anyone thinking about adding albums to their services. Thank you.

Steve Harrowing

Steve Harrowing Photography

I had been considering albums for along time and had followed Folio on Instagram for quite sometime and was always drawn in by the class and beauty of not only their albums but their prints too.

So I bit the bullet and decided to place an order for a sample album. I could not be happier with how it went. For buttons I forgot to click or just things I wanted to add on, Folio were incredible. I spoke with both Becky and Julie, mostly Becky who was incredibly patient and helpful with my many confusions. Starting into albums is quite daunting and I really appreciate how they bend over backwards to help.

Thank you and I look forward to getting my albums from you in the future!

Victoria Maher

Vicki Maher Photography

You’ll never have another company who have your back like these folks. They spotted an error in my work and worked extra hard to make things right. Come on, thats above and beyond!!

Garrett Brady

Inverve