I moved all my album sales to Folio. I now only offer them as their albums are just simply the best. Incredible customer service and quality. I’ve tried others and no one else compares.
Lucy Greenhill
Lucy G Photography
12min 32s
PRO
Mini Copy Masterclass
Milly from Folio Albums reveals how to run a Mini Copy campaign that can significantly increase album sales. Mini copies offer an effortless way for photographers to generate passive income, making them a highly lucrative yet underutilised opportunity. By showcasing the benefits—such as high quality and a simple, hassle-free ordering process—photographers can easily boost their revenue. This campaign not only empowers participants to grow their businesses but also inspires others to unlock this hidden profit stream.
Please note: Although this video from our archive contains references to an old website and dates, the principles are relevant today and have proven effective. You will also find a touchpoint example pdf as a download to this video.
You will learn
- How to run a successful Mini Copy campaign to boost passive income through album sales.
- Why mini copies are a “pyjama profit” opportunity—easy revenue without extra effort.
- Practical strategies to highlight the benefits of mini copies to clients, elevating their perceived value.
- Proven sales techniques for offering mini copies at key touchpoints throughout your workflow.
- Effective methods to present mini copies as high-quality, easy-to-order products without feeling salesy.
- How to incorporate mini copies into packages and create incentives for increased uptake.
- Tips on leveraging seasonal campaigns, like Christmas, to maximise sales.
- The importance of focusing on the benefits rather than just features when presenting products.
- How to create a sales workflow that feels natural, emphasising when and how to bring up mini copies.
- Guidance on setting sales goals, identifying client touchpoints (includes a downloadable guide), and crafting effective campaigns to elevate your sales process.
More Video Resources
We're here to help
Find yourself here with a question?
As a professional photographer, you know that every wedding you capture is a unique work of art. Just like selecting the right lens or finding the perfect lighting, choosing the ideal album manufacturer is a crucial decision that can make or break your client’s experience.
At Folio Albums, we’re not just about crafting stunning albums; we’re also about building meaningful relationships with professional photographers. We want to be your trusted partner on this incredible adventure.
No matter what queries are on your mind, we’re ready to have a conversation. Click the “Schedule a Call” button below, and let’s arrange a time to discuss how we can complement your photography with our exceptional albums. Whether you’re just starting out or you’re a seasoned pro, we’re here to support you and your business.
Oh stop it, you're making us blush
Feedback we love to share
I have met the Folio Albums team in Atlanta at Imaging USA. They had a tiny booth but I loved their products right away. Some of the other suppliers had way too many options to my taste and I found it overwhelming. Folio have 2 great albums and that’s what I wanted. Also they could manage the French accents on the letters when doing the cover personalization. Also, they have great customer service and always send me tea when I order 🙂
Samuel Tessier
Samuel Tessier Photographe
After much research I chose to use Folio Albums as the sole supplier of my weddings albums. I have been using them for around 8 years now. They are made in the UK, are fantastic quality and the customer service is second to none. All of my couples love their albums. Highly recommended!
Andy Jones
Andy Jones Photography