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Fine art albums and print products for professional photographers

17min 12s
PRO

Campaign Marketing Masterclass

In this Campaign Marketing Masterclass recorded in October 2023, the focus is on launching a 10% client album discount campaign. The guide includes marketing and sales tools to boost end-of-year sales, especially for wedding photographers. Albums drive additional revenue, provide a finishing touch to services, and offer long-lasting quality. Pricing and positioning strategies are crucial for success, with markups ranging from 1.5 to four times the cost based on various factors. Whether aiming to showcase work or maximise profits, the ultimate goal is to create stunning albums that captivate clients and elevate business success.

You will learn

  • How to create a client album discount campaign using our ultimate album campaign guide.
  • Discover the marketing and sales tools provided in the guide to boost your album sales.
  • Get top tips for building your own album campaign strategy.
  • Understand how to develop an effective marketing strategy for your photography business.
  • Explore key social media tips that can help increase engagement and consistency.
  • Learn the importance of consistency in your social media efforts.
  • Access ready-made Instagram templates for discount and time-sensitive offers.
  • Find out how to use the downloadable guide to support your campaign success.

We're here to help

Find yourself here with a question?

As a professional photographer, you know that every wedding you capture is a unique work of art. Just like selecting the right lens or finding the perfect lighting, choosing the ideal album manufacturer is a crucial decision that can make or break your client’s experience.

At Folio Albums, we’re not just about crafting stunning albums; we’re also about building meaningful relationships with professional photographers. We want to be your trusted partner on this incredible adventure.

No matter what queries are on your mind, we’re ready to have a conversation. Click the “Schedule a Call” button below, and let’s arrange a time to discuss how we can complement your photography with our exceptional albums. Whether you’re just starting out or you’re a seasoned pro, we’re here to support you and your business.

A black and white photo showing one of the Folio Albums team helping a photographer via a Zoom call.

Oh stop it, you're making us blush

Feedback we love to share

The staff and service at Folio have been fantastic since I started to use them for album printing in early 2024. They were on hand extremely quickly to help me through the design and creation of my first studio albums, I couldn’t be happier with the standard of printing and quality of the product. I definitely recommend to anyone thinking about adding albums to their services. Thank you.

Steve Harrowing

Steve Harrowing Photography

Mauro Arena

I could not be happier with the quality of Folio Album products; prints and albums are just stunning. My clients are so happy about how the images look and also about how the paper feels at the touch. Superior quality! But this is not all. Folio Albums Customer Service is incredibly helpful, kind and fast at answering any query or at resolving any mistake I sometimes make when ordering my product. I could not work with anybody else but Folio Albums.

Mauro Arena

Mauro Arena Photographer

Anna Pumer

I use Folio for all my albums and they’ve never let me down! They’re high quality and I know I can trust them. I’m also dying to do a factory tour because I just know it’ll be wonderful to see it all in action! The team are fab on the chat help and I feel like I actually know them, which you can’t say for many bigger companies.

Anna Pumer

Anna Pumer Photography