Fine art albums and print products for professional photographers

17min 12s
PRO

Campaign Marketing Masterclass

In this Campaign Marketing Masterclass recorded in October 2023, the focus is on launching a 10% client album discount campaign. The guide includes marketing and sales tools to boost end-of-year sales, especially for wedding photographers. Albums drive additional revenue, provide a finishing touch to services, and offer long-lasting quality. Pricing and positioning strategies are crucial for success, with markups ranging from 1.5 to four times the cost based on various factors. Whether aiming to showcase work or maximise profits, the ultimate goal is to create stunning albums that captivate clients and elevate business success.

You will learn

  • How to create a client album discount campaign using our ultimate album campaign guide.
  • Discover the marketing and sales tools provided in the guide to boost your album sales.
  • Get top tips for building your own album campaign strategy.
  • Understand how to develop an effective marketing strategy for your photography business.
  • Explore key social media tips that can help increase engagement and consistency.
  • Learn the importance of consistency in your social media efforts.
  • Access ready-made Instagram templates for discount and time-sensitive offers.
  • Find out how to use the downloadable guide to support your campaign success.

We're here to help

Find yourself here with a question?

As a professional photographer, you know that every wedding you capture is a unique work of art. Just like selecting the right lens or finding the perfect lighting, choosing the ideal album manufacturer is a crucial decision that can make or break your client’s experience.

At Folio Albums, we’re not just about crafting stunning albums; we’re also about building meaningful relationships with professional photographers. We want to be your trusted partner on this incredible adventure.

No matter what queries are on your mind, we’re ready to have a conversation. Click the “Schedule a Call” button below, and let’s arrange a time to discuss how we can complement your photography with our exceptional albums. Whether you’re just starting out or you’re a seasoned pro, we’re here to support you and your business.

A black and white photo showing one of the Folio Albums team helping a photographer via a Zoom call.

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Feedback we love to share

Megan Donati

Hands down the best albums you will ever buy! The team at folio are amazing at helping you find the right products for your brand and clients. The quality of the albums is amazing and the attention to detail is great. Thank you Folio!

Megan Donati

Megan Donati Photography

Alexandra Golden

Customer service is second to none. Absolutely fantastic. A handwritten note and perfectly packaged products delivered quickly. Also I was having issues resizing the logo to the specification needed and straight away a member of the team helped me and sent me the file altered to use in the future. Couldn’t be more pleased.

Thank you everyone at folio!

Alexandra Golden

Alexandra Lewis

Victoria Maher

I had been considering albums for along time and had followed Folio on Instagram for quite sometime and was always drawn in by the class and beauty of not only their albums but their prints too.

So I bit the bullet and decided to place an order for a sample album. I could not be happier with how it went. For buttons I forgot to click or just things I wanted to add on, Folio were incredible. I spoke with both Becky and Julie, mostly Becky who was incredibly patient and helpful with my many confusions. Starting into albums is quite daunting and I really appreciate how they bend over backwards to help.

Thank you and I look forward to getting my albums from you in the future!

Victoria Maher

Vicki Maher Photography