Mini Copy Masterclass

Milly from Folio Albums reveals how to run a Mini Copy campaign that can significantly increase album sales. Mini copies offer an effortless way for photographers to generate passive income, making them a highly lucrative yet underutilised opportunity. By showcasing the benefits—such as high quality and a simple, hassle-free ordering process—photographers can easily boost their revenue. This campaign not only empowers participants to grow their businesses but also inspires others to unlock this hidden profit stream.

Please note: Although this video from our archive contains references to an old website and dates, the principles are relevant today and have proven effective. You will also find a touchpoint example pdf as a download to this video.

You will learn

• How to run a successful Mini Copy campaign to boost passive income through album sales.
• Why mini copies are a “pyjama profit” opportunity—easy revenue without extra effort.
• Practical strategies to highlight the benefits of mini copies to clients, elevating their perceived value.
• Proven sales techniques for offering mini copies at key touchpoints throughout your workflow.
• Effective methods to present mini copies as high-quality, easy-to-order products without feeling salesy.
• How to incorporate mini copies into packages and create incentives for increased uptake.
• Tips on leveraging seasonal campaigns, like Christmas, to maximise sales.
• The importance of focusing on the benefits rather than just features when presenting products.
• How to create a sales workflow that feels natural, emphasising when and how to bring up mini copies.
• Guidance on setting sales goals, identifying client touchpoints (includes a downloadable guide), and crafting effective campaigns to elevate your sales process.