The Library

Your library for inspiration and growth

Dive into a wealth of knowledge tailored specifically for professional photographers. Whether you’re capturing timeless wedding moments, crafting stunning albums, or looking to enhance your business acumen, our blog is your go-to resource.

Explore topics ranging from the latest trends in wedding photography to innovative techniques in album design, alongside expert advice on managing and growing your photography business.

Our content is designed not only to inform but to empower you to elevate your craft and succeed in a competitive market.

29 August 2025
5 min read
Clients Are Asking for Albums — Are You Offering Them?
Photographers today are missing out on huge opportunities by not offering printed products, as more couples than ever are directly contacting Folio Albums asking for albums their photographers never mentioned. Clients want tangible keepsakes — not just digital files. By simply introducing albums as part of the client experience, using natural language and guiding clients through the possibilities, photographers can elevate their service and ensure their work is preserved as cherished heirlooms for generations.
- Business Skills
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10 July 2025
3 min read
What is an eco-friendly photo album?
As sustainability becomes increasingly important in our daily lives, many people are seeking out products that reflect their values, including an eco-friendly photo album for preserving memories. Eco-friendly photo books or albums are an ideal choice for individuals and photographers who want to honour special moments without compromising the planet.
- Sustainability
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13 June 2025
4 min read
3 ways to survive wedding season as a wedding photographer
Wedding season, it's exciting, inspiring, and full of the kind of magic that made you pick up a camera in the first place. But let's be real, it's also exhausting. So, we're here with our top tips for wedding photographers to survive wedding season.
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12 June 2025
4 min read
How to keep photo album personalisation options stress free
Let's face it, choosing cover options and personalisation for a photo album should be exciting. But when there are so many beautiful cover options and personalisations to choose from, decision fatigue can creep in really quickly. But don't worry, we're here to help guide you and keep personalisation options stress free for your photography business.
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9 June 2025
5 min read
How to encourage your photography clients to finalise their product order
Practical ways to guide your clients from "we're thinking about it" to "we're so glad we did this". You've delivered a beautiful gallery, and your couple was over the moon. They said they were interested in ordering an album but weeks (or even months) have passed, and there's been radio silence. So as a photographer, how do you communicate with them to move from intention to action without sounding pushy? Here are a few ways to get client orders over the line.
- Business Skills
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28 May 2025
6 min read
The 3 best ways to send gallery previews as a photographer
You know that feeling when you send a client gallery and you're sitting there refreshing your inbox, waiting for their reaction and for them to tell you how much they love them?Now, imagine pairing that excitement with something they can actually hold. Something that instantly makes their memories feel even more real, more emotional and more theirs.
- Album Sales and Marketing
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22 May 2025
6 min read
The most thoughtful wedding anniversary gift idea for your photography clients
Offering your clients wedding anniversary gift ideas is the perfect moment to step back in and reconnect with past clients. After the wedding day, the photography is often the only connection couples have to the best day of their lives. But as the months pass, the wedding buzz inevitably fades. The dress is packed away, the flowers have wilted, and day to day life resumes.
- Album Sales and Marketing
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7 May 2025
4 min read
Make selling albums easy with our affiliate programme for photographers
Looking for a way to offer wedding albums without adding to your workload? The Folio Affiliate Programme is designed specifically for busy photographers who want to provide their clients with beautifully handcrafted albums, without the pressure of selling or time consuming admin. Earn 25% commission on every album sale, while we take care of the design, production, and delivery. With ready made marketing resources, a hands off process, and opportunities to reconnect with past clients, it's never been easier to boost your income and add value to your photography business.
- Album Sales and Marketing
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6 May 2025
6 min read
How to take care of your mental health and avoid photography burnout
Running a photography business solo can take a toll on your mental health. In this blog, discover five powerful strategies to prevent photography burnout, improve work life balance, and protect your wellbeing. From setting healthy boundaries to joining supportive communities like The Folio Albums Hub, this guide is essential reading for photographers who want to stay inspired, energised, and mentally strong while building a successful business.
- Business Skills
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2 May 2025
4 min read
3 Instagram Reel Ideas for Photographers to Market Coffee Table Books
Looking for fresh Instagram Reel ideas to market your Coffee Table Books? This blog is packed with three simple and effective Reel concepts that will help photographers boost album sales and educate clients on the value of print. Whether you're camera shy or social media savvy, these ideas are designed to be easy, authentic, and impactful, helping you turn beautiful albums into must have keepsakes for your couples.
- Album Sales and Marketing
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