Why Should Wedding Photographers Be Turning Past Clients into New Revenue?
Your past work holds untapped potential. Whether it’s been two years, five years, or even ten years since a shoot, if you’ve still got the files, it’s not too late to offer your clients a luxury wedding album. In fact, it may actually be the perfect time. Think about it- if a couple’s anniversary is coming up, they’re already reminiscing. Emotions are high, memories feel fresh again, and suddenly that album becomes a lot more meaningful.
In an ideal world, wedding albums would be included in your photography package before the big day. Budgets are more flexible, and excitement is high. Family members may also want copies etc. However, anniversaries naturally invite reflection. So if your previous clients are already revisiting memories, they may be more likely to invest in a photo album.
After all, weddings are not fleeting moments. They are mile stones that deserve more than remaining hidden on a hard drive. Each album is bound to be a priceless keepsake for newlyweds to treasure and tell their story for years to come. As more and more people are re-discovering the value of print products, a printed wedding album can be an effortless addition to a wedding photographer’s package.
In this article, we want to offer you some more insight into how easy it can be to be offering printed products through your photography business, offering couples something tangible to preserve their happiest day rather than only offering wedding photography purely in the form of digital files.
The Value of Photographer-Led Design. Why your Involvement Still Matters
At Folio, we make it easy to order high-quality photo wedding albums. While Luxe Albums allows people who aren’t professional photographers to order directly from us, the truth is, we prefer couples to work with their photographers through Folio, as the result is generally much better.
As the photographer, you have the unique perspective of capturing and observing the day from the outside, meaning you know which images carry emotional weight and which photos captured the special moments. Photographers also typically have a particularly good eye for detail, which will ensure the end client receives the best quality images reflecting their special day.
Many couples don’t want to share their moments of love and laughter as digital images or through an Instagram post anymore, instead it seems as though more and more people would actually rather own a professionally designed, beautiful wedding album full of their favourite photos that they could pass down as an heirloom to their grandchildren.
Why Photographers Should Be Involved in Wedding Album Designs
You know your images best
You understand your work and what should (and definitely shouldn’t) make the final cut. That means better storytelling, and a stronger final album.
You can make sure everything is print-ready
From file sizes to cropping, a little attention here goes a long way. Having the correct files uploaded helps us avoid issues like awkward trims, duplicates or low-quality prints. (We have a bunch of useful articles in our Help Centre if you need a reminder).
And if the technical side isn’t your thing yet, this is a great chance to learn. (Plus, the Folio team is always here if you get stuck.)
You stay in control of your work
In theory, if you’ve spent hours taking the images and editing them to your liking, wouldn’t you want to make sure they’re printed and displayed with the quality and care to ensure the images look exactly how you want them to look?
It’s marketing without too much effort
A well-designed luxury wedding album doesn’t just sit on a shelf, it’s there to get shown off. Friends, family and other couples will all see your work in it’s best possible form.
And when they ask who took the photos? That’s your next enquiry.
We also have a range of personalisation options available, including the option for a Studio Logo to be featured on the album, which many Photographers find to be a quick and easy way to add their brand image.
An Album Design Process That Works Around You
No two photographers work the same way. That’s why we offer flexible wedding album design options to complement your workflow, so whether you prefer complete creative control or a more hands-off approach, Folio’s got you covered.
Our Free Album Designer (Full Control)
Although there are some great design softwares out there, we would always recommend using our Free Album Designer when purchasing a Folio Wedding Album. Not only is it simple and efficient to use, it also provides the Photographer with an accurate representation of what you can expect the final album to look like once printed.
Ideal for photographers who:
- Want full creative control
- Are learning album design
- Want to design their client’s album but don’t consider themselves ‘tech-savvy’
- Prefer a simple, visual design tool
Free Design Service (Done for You)
Short on time? Let our team design the album for you.
We typically aim to have album layouts designed and completed within 5 working days. This is potentially the easiest route for Photographers to choose to ensure their albums are designed and sent into production with little effort. All the Photographer has to do is confirm the images that will be included in the order (ensuring they meet our entry requirements), and then once the album is designed by a member of a our team, all that’s left to do is for the photographer to confirm the design with their client and we’ll do the rest!
Perfect for photographers who:
- Want to save time
- Aren’t working to a tight deadline
- Are happy to not have any input in the layout of the album
Here’s some of our top tips to get you selling more wedding albums to your clients
- Show you appreciate your clients by giving them a little thank-you. Our affordable Thank You Folio range is designed to offer photographers an easy way to encourage clients to relive their special day through handmade albums (without photographers feeling pushy). Check out our Thank You Folio products and give it a go with your next client.
- Increasing album sales doesn’t have to cause overwhelm. If you find yourself beginning to feel overwhelmed with your workload, let us help you. Our free design service and album link tend to be particularly helpful for photographers who are short on time.
- Our final and probably most important tip: If you want to sell more albums, make sure to actually offer one. Now, it may sound a little silly, but we have spoken to photographers in the past that don’t think their customers want albums, but they were never actually offering them to start with! It doesn’t cost you anything to give your clients the option. So get those albums integrated into your wedding packages, send the thank-you prints, show off your sample albums and spread the word- print is back!
We hope this article has helped clear up why you should not hesitate to reach out to previous clients to offer wedding albums, whilst also giving you insight into how easy it is to order luxury fine art albums with Folio. You’re selling more than a wedding, you’re offering tangible, beautifully designed, high quality albums to last a lifetime.
Want to find out more? Check out some of our other useful articles:
How to keep photo album personalisation options stress free
Make selling albums easy with our affiliate programme for photographers