It’s a conversation many wedding photographers will recognise, clients dreaming of their own wedding magazine. A sleek, editorial style book that fits their aesthetic, complements their interior, and looks right at home on their coffee table.
And who can blame them? After all, wedding magazines feel modern, stylish, and on trend.
But as a photographer, you know there’s more to a wedding album than just looks. This is about preserving a once in a lifetime moment. About giving those memories a home that’s as lasting as the love story they tell. And as their photographer, it is your responsibility to ensure their precious memories are safeguarded and protected.
That’s where the Coffee Table Book comes in, a fresh take on the wedding album that combines the clean, editorial style your clients want with the craftsmanship and longevity their memories deserve.
So how do you guide your clients toward choosing a Coffee Table Book instead of a fleeting print on demand magazine?
Here are three helpful tips to position a Coffee Table Book to clients looking for a wedding style magazine:
1. Preservation over presentation
Magazine style books may look beautiful at first glance, but they’re often not built to last. Print on demand options can warp, fade, or fall apart with time. They’re made for the moment, not for the long haul.
The Coffee Table Book, on the other hand, is handcrafted using archival materials, designed to preserve your clients’ wedding photography for decades. With high definition pigment printing and fine art matte paper, their images are not only beautifully presented but carefully protected.
This isn’t just about what looks good today, it’s about what will still look and feel special in 20, 30, even 50 years.
Encourage your clients to imagine pulling this book out to show their children, or one day their grandchildren. If they want a piece of their wedding day to last forever, they need more than a trend, they need something timeless.
2. Trends fade, timelessness doesn’t
Editorial style wedding magazines are popular now, but like any trend, they come and go. What feels fresh today can quickly feel dated.
The Coffee Table Book offers that same chic, magazine inspired layout, but with an elegant, timeless design that won’t lose its charm. From the clean A4 size portrait format to the understated yet stylish screen printed covers, every detail is carefully considered to remain relevant and beautiful for years to come.
Help your clients see that selecting a product with timeless appeal doesn’t mean compromising on style. It means investing in something that will continue to feel meaningful and special, long after the wedding glow has faded.
3. It’s more than a wedding photo album; it’s an heirloom
When you talk to your clients about albums, shift the focus from “a product” to “an heirloom.” The Coffee Table Book isn’t just about printing photos; it’s about creating a coffee table book that tells a story. It’s about honouring their love story, capturing the moments, emotions, and memories that made their wedding day so special.
This is a chance to relive the day again and again, not just privately, but proudly, displayed as a beautiful photo book, ready to be shared with loved ones.
And because it’s made to last, they can continue that tradition for generations and share their love story with children and even grandchildren. It’s an heirloom that can be passed down through the family as the perfect keepsake.
Introducing the Coffee Table Book
Our Coffee Table Book is a beautiful way to relive life’s most treasured moments, from weddings and elopements to family milestones and everyday love stories.
Designed to be styled into your clients’ home décor and shared proudly with loved ones, this A4 portrait album combines the editorial appeal of a wedding magazine with the durability of a fine art book.
Every detail has been thoughtfully crafted:
- 25 spreads (50 sides) for storytelling freedom
- Lay-flat binding with an almost invisible crease
- Design full-bleed or across-the-crease for bold, impactful layouts
- Available as self-designed or with a free album design service
- Personalised foiled spines in Helvetica or Prata fonts
- Screen-printed pre-designed cover options in both bold and neutral tones
- Matching slipcase included for elegant, protective storage
- Archival-quality materials to protect photos for generations
- HD pigment printing for rich detail and colour accuracy
- Handmade in the UK by our expert team in Yorkshire
Whether your client wants an editorial wedding album that feels like it came straight from the pages of Vogue or a modern keepsake to mark their family’s next chapter, the Coffee Table Book is the perfect blend of style, substance, and storytelling.
Want to get started? Learn how to design a Coffee Table Book.
Incorporate Coffee Table Books into your album sales workflow
If you’re not already offering Coffee Table Books as part of your client experience, now is the perfect time to start. Whether you present them as an upsell, include them in your top-tier packages, or showcase them during consultations, they’re an easy way to elevate your offering and boost your wedding album sales. Not only will you be giving your clients something they’ll truly treasure, you’ll also be reinforcing the value of your photography in a lasting, tangible way. Start positioning the Coffee Table Book as the stylish, editorial, and enduring choice your clients didn’t even know they needed.
Ready to increase album sales with confidence?
Our Success Programme is designed to help photographers grow their business and enhance the client experience. For £250+VAT, you’ll receive:
- A 1:1 planning session and six follow up Zoom calls
- Expert sales guidance
- Plus £150 in coupon codes to recoup half your investment
Get tailored advice on pricing, sales strategy, and client touchpoints, with ongoing support to help you succeed.
If you want to learn more about how you can unlock revenue potential with our Success Programme, read all about it in our blog post.
Learn how to increase album sales in your business with our 6 top tips for selling more albums.
Images by Lisa Devlin Photography.
