If you’re looking for a simple, genuine way to help your clients fall in love with printed albums, Instagram Reels are your best friend.
We know showing up on camera or creating content may not be in everyone’s comfort zone, but creating engaging content that educates your clients can have a big impact. And when it comes to showing off the Coffee Table Book? The content practically creates itself.
3 easy Instagram Reel ideas for photographers to get you started
1. Unboxing and flip through videos
The feeling when you open up a freshly delivered album is unmatched. The soft packaging, the little details, the cover reveal, it’s such a moment and your followers love seeing it on Instagram and TikTok.
Pop your phone on a tripod or get a quick behind the scenes clip as you open the box. Then show a few of your favourite spreads with a slow flip through. No need to overthink it; natural light, close-up shots, and your beautiful work in print will showcase all the talking points.
Think “Here’s what your wedding could look like in print…” It’s visual, it’s tactile, and it’s a great reminder that their photos weren’t meant to live on their phones.
2. Design to delivery: show your clients the journey
Let your followers in on the magic! A lot of clients don’t realise how much time and care goes into designing an album that flows beautifully from start to finish. A simple video of you designing an album on designer software (even if it’s just dragging photos into place), followed by the printed album arriving in your hands, is such a satisfying transformation.
Creating a reel with text like “From screen to print” helps build excitement and show the true beauty of printed images. It helps clients visualise their own photos in an album and that digital images will never compare to seeing them in print. A glimpse into their process also allows them to see how much attention to detail and work goes into creating a beautiful keepsake for them.
3. Talk about the features and why print is so important
Sometimes the best reels ideas for photographers are just you, chatting to the camera like you would to a friend. Talk about why you offer albums and print, what makes the Coffee Table Book so special and why printing is so important in an age where everything lives digitally and we rely on our phones and social media to store images.
Mention the quality of the albums, the paper and materials used to handcraft them and the way they’re made to last for generations. But most important share what it means to you, perhaps use a personal story of why you care about printing so strongly, whether it’s the time you lost some precious images due to a corrupted USB or a childhood memory of looking through your grandparents’ albums, sharing an intimate story like this will help your clients resonate.
You could also speak about how much you love the reaction you get from clients when you hand an album over and how you played a part in preserving their memories as a wedding photographer.
An idea to try could be “Three reasons I think every couple deserves a printed album” and share this with them in a relaxed way, showing the book as you speak. Remember, people don’t just buy albums, they buy the feeling of flipping through their memories on a Sunday afternoon or sharing it with their kids one day.
Use Instagram Reels to create meaningful content
If you’ve ever had a couple say “I wish we’d printed our photos”, then you already know how important it is to educate your clients on the value of print and why they should safeguard their images. You don’t need to create content that feels like a high budget advert or movie, just quick and easy content that feels like you.
If you want to create extra revenue for your photography business and start selling more Coffee Table Books to your clients and take charge of preserving their most important memories, then Instagram Reels are the perfect place to start. Don’t overthink it, just pick up your camera today and start shooting and creating social media posts that reflect your passion for print on your chosen platform, and this will transpire into your clients’ love for it too.
Coffee Table Books now live on our website to shop.
If you’re looking to incorporate Coffee Table Books into your business to earn extra revenue and provide your clients with beautiful keepsakes, check out our 6 helpful tips for Photographers to increase album sales.