How to keep photo album personalisation options stress free
Let’s face it, choosing cover options and personalisation for a photo album should be exciting. But when there are so many beautiful cover options and personalisations to choose from, decision fatigue can creep in really quickly.
If you’re feeling overwhelmed by all the options, imagine how your clients feel. They’ve just planned a whole wedding and now you’re asking them to choose between all of the stunning colours and personalisation options on offer.
Too much choice can actually slow the album process down. Your couple gets stuck in a spiral of indecision, you end up chasing them for weeks and before you know it, the album design is still sitting in your inbox six months later. But don’t worry, we’re here to help guide you and keep personalisation options stress free for your photography business.
How to take the stress out of photo album personalisation
Offer a small, curated range
Rather than presenting every single swatch and album personalisation option available, narrow things down to a few favourites that align with your brand. Not only does this make things easier for your clients, but it also reinforces your brand and identity as a photographer who offers a curated, high end experience.
Create a shortlist of cover materials and photo album personalisation combinations that you love and feel confident recommending. These are your house specials, the ones that always look amazing and suit your signature style.
Keep extras as upgrade options
Some clients might want something a little different, a cover material you don’t offer, a different personalisation option or perhaps even a bespoke motif. Great! Just keep those extras up your sleeve as upgrade options for high-quality finishes.
You’re not overwhelming every client with every possibility for their personalised photo album. You’re simply showing your standard offering, then giving clients the chance to elevate their album if they want to. It keeps things streamlined but flexible, and adds a little upselling opportunity too.
Make it work for you
The beauty of running your own business is that you get to choose how you personalise your offerings. If a minimalist album experience fits your brand, go for it. If you love giving a little variety, just make sure it’s manageable for you and your clients.
At the end of the day, wedding photo albums should be fun and meaningful, not a source of stress. So trust your instincts, keep things simple and remember your clients booked you because they love your style and trust your guidance.
What next?
If you’re ready to simplify your album process, start by narrowing down your sample options to a few that truly reflect your brand. People want what they see, so your samples will act as perfect inspiration.
Create a guide or pricing sheet that highlights your core offering for keepsakes, and keep any extras as upgrade options for clients who want something a little different. We’ve done some of the work for you by creating an editable album brochure in Canva that you can edit to suit your business and offering. To access this, head to the Help Centre and the Sales and Marketing section.
Need a second opinion or help choosing your signature styles? Our Client Experience Team is just a message or call away, always happy to chat through swatches, personalisation ideas, or help you build a streamlined workflow that works for you. Let’s make album ordering simple, stress-free, and full of joy for you and your clients.
Want more album tips to make the process easier? Check out our post on how to design a wedding album here.
Image of Tina & Nick album by Devlin Photos.