If you’ve found yourself thinking, “I’d love to offer albums, but I just don’t have the time”, or “I’m not confident selling to clients”, you’re not alone. These are some of the most common challenges we hear from wedding photographers. That’s exactly why we launched our Folio Affiliate Programme.
Designed with busy photographers in mind, our Affiliate Programme takes the pressure off so you can still offer your clients beautiful keepsakes, without needing to find extra hours in the day or master the art of sales.
How our Affiliate Programme works is simple
Once you simply refer your clients through your affiliate link, we take over, guiding them through the design process, handcrafting their album with care and ensuring it’s delivered safely to their home. In return, you’ll earn 25% commission on every album they buy through the affiliate scheme. It’s a win-win; your clients get the high-quality printed albums they’ve been dreaming of, and you earn extra income, without any added workload.
Whether you’re just starting or you’re ready to take a back seat on album admin, here are four simple ways to make the most out of the programme for profitable album sales:
How to make the most out of our Affiliate Programme
Make the most out of our ready made sales and marketing resources
We’ve created a whole library of tools to help you promote albums with minimal effort. From pre-written emails, social media content and product brochures, our resources are designed to make your life and the album process easier.
Not sure how to talk about the value of print? We’ve got you covered. Want to show your clients how stunning their photos will look in an album? We’ve got plenty of stock images for you to use as you please. These assets are perfect for slipping into your workflow or dropping into a quick campaign when you have a spare moment.
Reconnect with past clients
One of the most overlooked opportunities in photography is your archive of past couples. The Affiliate Programme gives you a genuine reason to reach out with something of real value. Maybe their wedding album was always “something to get round to one day” or perhaps it didn’t fit into their budget at the time. A gentle reminder that their album can now be created, without them needing to do much, could be exactly what they need to say yes. And with you earning a commission on every sale, it’s a smart way to turn old leads into fresh revenue.
Incorporate albums into your workflow
Albums are easier to sell when they’re not a surprise. Instead of waiting until after the wedding to mention them, introduce albums as part of your offering from the beginning. You could include a mention in your welcome guide, add on an optional upgrade in your pricing, or simply showcase them during client meetings.
When clients understand that albums are part of the experience and you’ve partnered with a professional team to ensure they receive a high-quality album and an exceptional client experience, they’re more likely to get on board.
Earn more without taking on extra work
Let’s be honest, running a photography business is already full on. Between shooting, editing, marketing and admin, there’s rarely room to take on anything extra.
That’s why the Affiliate Programme is designed to be hands-off. Once you’ve referred a client, that’s your Job done. We’ll liaise with them directly, handle the album design and the full ordering process. All while you continue focusing on the parts of your business you enjoy most. Plus, every time an album order goes through, you’ll receive 25% commission. Simple as that.
Begin earning extra revenue for your photography business with minimal effort
If you’re looking for a way to offer more value to your clients, boost your income, and save time, the Folio Affiliate Programme could be exactly what you need. Register as an affiliate to get started, explore our helpful tools and resources and discover how easy it is to turn moments into printed memories, without adding more to your to do list.
If the affiliate programme isn’t right for you and you want to sell albums directly to your clients, you might find our blog post useful: 6 helpful tips for selling more albums.