From Wedding Photo Albums to Fine Art Prints to our infamous Coffee Table Books, finding the right handcrafted print products doesn’t have to be hard. 

Does everyone keep telling you to offer albums and print to make more money as a professional photographer? But is anyone telling you what exactly you should be offering? And to which types of clients? 

We speak to professional photographers on a daily basis, so we’re aware of the current frustration that some photographers are feeling within the industry. As much as we believe photographers have a generally very supportive community, it seems as though there’s still a lot of photographers that don’t offer albums and it’s not because they don’t want to! It’s because they don’t know what they should be offering, how much they should be selling them for, who they should be offering them to, many photographers don’t know how to market albums and they don’t know where to start. Which made us think, why shouldn’t we share some of our advice and knowledge that we’ve collected over the past 16 years of working with photographers.  

Smaller products and add ons: 

Fine Art Prints/Matted Prints/Frame-friendly Prints

This is usually an easy sell to any client, from photos of pets, to landscape, to family portraits to weddings- you can’t go wrong including a few high quality prints in your package. You never know, when they see the quality they might want to order even more.  

Client Folio

Particularly good for clients that aren’t sure about splashing out on an album from the get go but have expressed interest in framed prints. Many clients tend to gift Client Folios to their loved ones as a thoughtful thank you. Most popular with: newborn photography, family portraits and wedding photography.  

Print Pouch or Print Wallet

Family and wedding photographers often go for these as an easy add on for their clients that like their prints to arrive in style. The print pouch and print wallets are handcrafted by our team in Yorkshire, along with all of our products.

Mini and Simple Copies

Make ordering an album a family affair. Customers can now order smaller albums with the same images from the main album at a competitive price but with the same un-deniable quality product. Family and wedding photographers find these to be a favourite. 

Albums and the best sellers: 

Fine Art Album

Perfect for just about any sort of photography. Get creative with layouts whilst still creating a high quality professional album. They’re a customer favourite for a reason. Like all of our products, our Fine Art Albums are hand-crafted by the Folio team here in the UK using quality photo paper to make luxurious albums to treasure as a keepsake to be enjoyed for years to come. 

Coffee Table Book

Think bold, fresh and modern. Traditional albums not your customer’s style? Do you think they’d respond to something a little more creative and casual? Available in a variation of colour combinations, Coffee Table Books are great for lifestyle photography, documenting a special occasion or celebrating the bond with a pet.  

Every_Album

Simple. Quality. Effective. A more economically priced option for a no fuss high quality album that is an easy sell for any client that appreciates luxury and simplicity in life. 

The Matted Album

Classic meets Modern. When imagining a traditional wedding album, you will likely think of the Matted Album. Each image is hand-mounted with bevelled edge overlay mattes that frame each image on the page. An un-arguable favourite amongst wedding photographers. (You can even order a sample album to show your couples in person!)  

We hope this article provided you with some more information about our products without you needing to go through every product on our website. If you’re thinking about selling albums and printed products and would like to know more about our products, feel free to book a free zoom call with a member of the team. We want to meet you!

Here’s some of our other articles you may find helpful:

Clients Are Asking for Albums — Are You Offering Them?

Make selling albums easy with our affiliate programme for photographers

3 print delivery products to elevate your professional photography business