The 3 best ways to send gallery previews as a photographer

You know that feeling when you send a client gallery and you’re sitting there refreshing your inbox, waiting for their reaction and for them to tell you how much they love them?

Now, imagine pairing that excitement with something they can actually hold. Something that instantly makes their memories feel even more real, more emotional and more theirs. 

Giving your clients a glimpse of their images in print isn’t just a sweet extra, it’s a powerful way to help them see the value of preserving their memories in a tangible, beautiful way. Plus, it naturally opens the door to conversations about albums and extra prints without feeling pushy or salesy, win-win. 

As a photographer, when you move beyond the digital gallery and bring images into their hands, you’re not just sending gallery previews, you’re creating an experience. One they’ll never forget and one they’ll want more of.

Ready to elevate your digital galleries and turn that initial excitement into lasting love (and extra sales)? 

Here are 3 of our favourite print products to send gallery previews to your clients. 

1. Thank You Folio

The Thank You Folio is the perfect way to send gallery previews to introduce your clients to the beauty of print and the joy of sharing photos. Small enough to feel like a surprise, but powerful enough to leave a lasting impression. 

Inside this handcrafted print product, you can showcase two of your client’s wedding images, beautifully printed and professionally presented. It’s a simple but stunning way to show how incredible their day looks in print. Because let’s be honest, once they see that level of quality in their hands, it’s game over for digital-only galleries. 

You can also add a personalised thank you card on the front, adding a super personal touch that makes the whole experience even more special and thoughtful. Seamlessly plant the idea of album and print sales by adding a QR code to the thank you card, linking to a product brochure or album design. Clients aren’t just getting two prints, they’re getting a memory to hold onto. That emotional connection will drive album and print sales, particularly when clients see their images as fine art prints. 

2. The Print Pouch 

Our Print Pouch is the ultimate in understated luxury. Soft, elegant and personalised with your branding or your couple’s names, it’s designed to turn a small selection of prints into a gorgeous keepsake your clients won’t want to put down. 

Fill it with a handful of highlights from their day, a few portraits, candid shots from the day, special moments shared with loves ones, and you’ve instantly created a beautifully tactile experience that showcases your work at its best. 

The best bit? The Print Pouch creates a natural moment for your clients to fall in love with printed images without any pressure. You’re not telling them they need a wedding album, you’re showing them how their memories deserve to live beyond a screen. 

3. The Thank You Box 

Want to go all out as a photographer and make an unforgettable impression when you send gallery previews? The Thank You Box is for you! A beautiful box designed to hold a curated collection of matted prints can enhance the delivery of their memories. Think of it as creating a miniature gallery experience your clients can unwrap at home. 

You can fill the Thank You Box with a set of images you know they’ll love, a personal note and even add a QR code linking to their online photo gallery or album proof. By giving them a physical preview, you help your clients visualise what a full collection or their very own bespoke wedding album could look like. 

It’s planting the seed for bigger conversations and bigger investments. And the reaction from your client is priceless, the smiles, the tears, the “oh wow, this is incredible” comments, that’s what it’s all about. 

Why do these print products work for a photographer?

When clients see and feel their images printed professionally, it changes the game. It turns their memories into real, physical treasures, and it elevates you from “a standard photographer who took their wedding photos” to “an incredible photographer who provided us with a keepsake we’ll treasure forever”. And here’s the thing, people often don’t know what they’re missing until you show them.

Sending digital gallery previews is lovely, but along with a beautifully matted print that they can run their fingers across, or fine art paper that feels luxurious to touch. That’s a whole different experience. 

By introducing a small selection of prints into your gallery previews, you’re helping your clients fall in love with print from the start. Making them far more likely to invest in albums and professional prints. 

And the best part? You’re doing it in a way that feels generous, thoughtful and completely authentic to your brand. 

Offering something tangible is the best way to share photos with clients

Incorporating print products like the Thank You Folio, Print Pouch, or Thank You Box when sending gallery previews isn’t just about creating a beautiful first impression; it’s a powerful way to boost your photography business too. By giving your clients a tangible piece of their story right from the start, you’re helping them emotionally connect with their images in a way that a digital gallery alone simply can’t achieve.

When they feel that emotional pull, when they see their memories brought to life on fine art paper, they start to understand the true value of preserving those moments properly. That’s when conversations around albums and prints naturally begin to flow. It doesn’t feel pushy, it feels like the next exciting step, which leads to higher album sales, increased print orders, and ultimately extra revenue for your business, all while delivering an unforgettable client experience. 

Even more importantly, as a photographer, you’re helping your clients safeguard the memories of their day, not just for now, but for generations to come by delivering photos that last through quality photo printing. A USB stick might sit forgotten in a drawer, but a beautiful print or an heirloom album becomes part of their family’s story. It’s a gift that keeps on giving, and you’re the one who helped make that possible.

Ready to send gallery previews and turn a simple step into something truly powerful? Let’s show your clients just how beautiful their memories can be in print.

If you are interested in more helpful tips for incorporating albums into your workflow and increasing sales, check out our blog post.

Images featured by Esme Saville and Natalie J Weddings.